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B2B Marketing For Absolute Beginners: Practical Tips To Increase B2B Sales | B2B Marketing Strategies To Maximize Your Resources, Grow Your Business And Win More Customers by Brittany Pollard
English | 2022 | ISBN: N/A | ASIN: B0BPR3J6BV | 320 pages | EPUB | 17 Mb
To be successful in B2B marketing, you must excel in all areas: getting your message out there to the right audience, driving demand, and empowering sales teams. It's easy to become overwhelmed. That's why you'll need a secret weapon: a marketing strategy. Good to excellent marketing is about more than just tactics. You must create a marketing strategy that is costed and measurable and linked with your brand and business goals. Then you must devise a plan for carrying it out.
This book helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation.Systematically assess your context and customer, via personas, profiles, and other powerful techniquesChoose among today's panoply of marketing options, tools, and techniquesBuild a more agile B2B marketing organization, and link its goals more tightly to strategyMore accurately estimate marketing spend and ROISystematically optimize demand generation and many other key functionsLeverage higher-value approaches to web/mobile, SEO, and customer community-buildingGain more value from corporate standards and your creative services vendorsDiscover what worked and what didn't, and use this knowledge to improve more quickly
Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.
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